AN AH&LA ANd STR SpeciAL RepoRT Distribution Channel ...

Distribution Channel Analysis: a Guide for HotelsCindy Estis GrEEn & Mark V. LoManno PubLishEd by thE hsMai Foundation AN AH&LA ANd STR SpeciAL RepoRT 2012 Cindy Estis Green and Mark Lomanno All rights contents of this book may not be reproduced or communicated by any means to individuals, organizations, or to the media without prior written permission from the authors or Joe McInerney at AH&LA. Contact Cindy Estis Green at or Joe McInerney at DATA CoLLECTIonThe study was conducted by collecting and analyzing data from various sources, through interviews with almost 200 industry executives, and by undertaking an extensive literature search. Tourism Economics was engaged to examine the economic dynamic in the hotel industry with a focus on price elasticity of demand. STR provided historical demand data trends on an industrywide level and collected Channel mix data from over 25,000 hotels in-cluding monthly room nights, revenue and number of reservations from Janu-ary 2009 through June 2011.

If it impacts the industry, AH&LA’s leading the conversation. Serving the hospitality industry for a century, AH&LA is the sole national association rep-

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