Transcription of An Educationally Relevant Geodemographic …
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An Educationally Relevant Geodemographic …
segment analysis Service : An Educationally Relevant Geodemographic Tagging Service The College Board segment analysis Service Copyright 2011 The College Board. All rights reserved ii Table of Contents An Introduction to Geodemography ..1 Educationally Relevant Geodemography ..2 Attributes, Factors, and Clusters ..3 Cluster Characteristics .. 5 Changes Over Time ..6 Using segment analysis Service Information ..7 Mapping and the Geographical Distribution of Clusters .. 10 Beyond Description .. 14 Conclusion ..15 Appendix A ..16 Appendix B ..19 Appendix C ..21 The College Board segment analysis Service Copyright 2011 The College Board. All rights reserved 1 segment analysis Service is a record-tagging service that provides Educationally Relevant Geodemographic information to enrollment managers and other educational practitioners interested in knowing more about college selection, choice, and persistence.
From this point, the enormous amount of data available within the Segment Analysis Service database is refined into something more manageable and more “actionable”.
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