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AN INTRODUCTION TO DIGITAL TRANSFORMATION

AN INTRODUCTION TO DIGITAL TRANSFORMATIONT echniques for improving the contribution of DIGITAL marketing Authors: Dave Chaffey and James Carson Smart Insights (Marketing Intelligence) Limited. Please go to to feedback or access our other : DIGITAL Marketing TRANSFORMATION Last updated: July 2016 2 WelcomeThank you for taking a look at our DIGITAL TRANSFORMATION briefing. It introduces the latest thinking from a range of sources on how businesses can achieve DIGITAL to plan and manage the process are covered in more depth in our 7 Steps guide to DIGITAL TRANSFORMATION for Expert members.

AN INTRODUCTION TO DIGITAL TRANSFORMATION Techniques for improving the contribution of digital marketing Authors: Dave Chaffey and James Carson. Smart Insights Marketing Intelligence imited Please go to www.smartinsightscom to feedback or access our other guides.

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