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An Introduction to Sentiment Analysis

An Introduction to Sentiment AnalysisAshish KatrekarAVP, Big Data AnalyticsSentiment Analysis and opinion mining have become an integral part of the product marketing and user experience as both businesses and consumers turn to online resources for feedback on products and services. This white paper explores the evolution and challenges of Sentiment anaysis, as well as how to best leverage Introduction to Sentiment AnalysisAshish Katrekar, AVP, Big Data AnalyticsGlobalLogic 2 Table of ContentsIntroduction.

Words express various kinds of sentiments that may be positive, negative, strong, or weak. To perform sentiment analysis, it is important to understand the polarity of words and classify sentiments into categories such as positive, negative, or neutral. This task can be accomplished through the use of sentiment lexicons.

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