Transcription of An Overview and Analysis of Marketing Ethics - hrmars.com
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An Overview and Analysis of Marketing Ethics - hrmars.com
International Journal of Academic Research in Business and Social Sciences November 2014, Vol. 4, No. 11 ISSN: 2222-6990 151 An Overview and Analysis of Marketing Ethics Dincer, Caner Galatasaray University, Faculty of Economic and Administrative Sciences, Department of Business Administration Email: Dincer, Banu Galatasaray University, Faculty of Economic and Administrative Sciences, Department of Business Administration Email: DOI: URL: Abstract In todays business world, in addition to general decisions, managers must also make judgments concerning what is ethical to do. This is not an easy task especially for Marketing professionals as Marketing is the visible interface with not only customers, but with all other stakeholders, it is important for marketers to take into consideration the Marketing Ethics .
International Journal of Academic Research in Business and Social Sciences November 2014, Vol. 4, No. 11 ISSN: 2222-6990 151 www.hrmars.com An Overview and Analysis of Marketing Ethics
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