Transcription of An Overview of Public Relations Theory
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An Overview of Public Relations Theory
Rhee, Y. (2004). The employee- Public -organization chain in relationship management: a case study of a government organization. Unpublished doctoral dissertation, University of Maryland, College Park. 16An Overview of Public Relations Theory Management Perspectives in Public Relations The field of Public Relations has progressed far from the research tradition, which primarily focused on production of messages, campaigns, and mass media effects on audiences (Bruning & Ledingham, 2000; Ledingham & Bruning, 1998). J. Grunig and Hunt (1984) have provided grounds for the re-conceptualization of Public Relations . They defined Public Relations as the management of communication between an organization and its publics (p.)
An Overview of Public Relations Theory ... reviewing theories of business social responsibility, ethics, and conflict resolution. They ... human resources, law, or finance. When the public relations function is sublimated to other functions, it cannot move communication resources from one strategic public
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