Transcription of AN UNTAPPED MARKET
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AN UNTAPPED MARKET
I N- DE ALE RS H I P TRAI NI NG. Preproduction vehicles and computer-generated images shown throughout. TH E F I RST-E V E R STANDARD. F U L L H YB RID PIC KU P IN AMERICA. AN UNTAPPED MARKET 3. EXCEPTIONAL VALUE 6 THIS TRAINING SESSION WILL HELP YOU: EXTERIOR STYLE + FEATURES 8 Understand what makes Maverick unique in the marketplace and the remarkable value it represents across all three models (XL, XLT and Lariat). INTERIOR FEATURES + FUNCTIONALITY 14. Demonstrate the surprising versatility and do-it-yourself customization KEEPING UP WITH TECHNOLOGY 21 possibilities of the Maverick FLEXBED . INTRODUCING FLEXBED 23 Present how Maverick delivers an impressive balance of practicality and capability PERFORMANCE + HANDLING 31. Effectively explain driver-assist and connectivity technologies to first-time new-vehicle buyers who may be unfamiliar with these features BUILT FORD TOUGH CAPABILITY + DURABILITY 36.
3 • First and only standard full-hybrid pickup in America and the most fuel-efficient pickup on the market with a targeted EPA-estimated rating of 37 combined mpg1 • No other hybrid in America has a lower starting MSRP of $19,995 USD2 • Unexpectedly upscale, feature-rich and roomy cabin as flexible as compact SUVs but with FLEXBED™ versatility
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