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Analysis of Internal Factor Evaluation Matrix, External ...

East African Scholars Journal of Economics, Business and Management Abbreviated Key Title: East African Scholars J Econ Bus Manag ISSN 2617-4464 (Print) | ISSN 2617-7269 (Online) | Published By East African Scholars Publisher, Kenya Volume-2 | Issue-4 | April-2019 | Quick Response Code Journal homepage: Copyright @ 2019: This is an open-access article distributed under the terms of the Creative Commons Attribution license which permits unrestricted use, distribution, and reproduction in any medium for non commercial use (NonCommercial, or CC-BY-NC) provided the original author and source are credited. Article History Received: Accepted: Published: Published By East African Scholars Publisher, Kenya 186 Research Article Analysis of Internal Factor Evaluation Matrix, External Factor Evaluation Matrix, Threats-Opportunities-Weaknesses-Strengt hs Matrix, and Quantitative Strategic Planning Matrix on Milk Products and Nutrition Segment of Nestl India Felicia Juliani Leliga1, Janet Devina , Anastasia Cherry 1 Universitas Pelita Harapan Surabaya, Indonesia.

of managerial decisions and actions that determine the company’s performance over the long term (Widiatama, et al., 2018; Studer, S. 2016). Formulating a good set of strategies will improve the performance sale, vice versa. Hence, SWOT analysis was conducted to find solutions to maintain the MPN products sales performance.

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