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East African Scholars Journal of Economics, Business and Management Abbreviated Key Title: East African Scholars J Econ Bus Manag ISSN 2617-4464 (Print) | ISSN 2617-7269 (Online) | Published By East African Scholars Publisher, Kenya Volume-2 | Issue-4 | April-2019 | Quick Response Code Journal homepage: Copyright @ 2019: This is an open-access article distributed under the terms of the Creative Commons Attribution license which permits unrestricted use, distribution, and reproduction in any medium for non commercial use (NonCommercial, or CC-BY-NC) provided the original author and source are credited. Article History Received: Accepted: Published: Published By East African Scholars Publisher, Kenya 186 Research Article Analysis of Internal Factor Evaluation Matrix, External Factor Evaluation Matrix, Threats-Opportunities-Weaknesses-Strengt hs Matrix, and Quantitative Strategic Planning Matrix on Milk Products a
commitment to improving quality of life and contributing to a healthier future. The headquarter is located in Switzerland, and is one of the largest food and beverage companies in the world ... such as the challenges of overcoming weaknesses to exploit opportunities (Puri, P. 2017). This matrix was first introduced by him in
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