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Analysis of Internal Factor Evaluation Matrix, External ...

East African Scholars Journal of Economics, Business and Management Abbreviated Key Title: East African Scholars J Econ Bus Manag ISSN 2617-4464 (Print) | ISSN 2617-7269 (Online) | Published By East African Scholars Publisher, Kenya Volume-2 | Issue-4 | April-2019 | Quick Response Code Journal homepage: Copyright @ 2019: This is an open-access article distributed under the terms of the Creative Commons Attribution license which permits unrestricted use, distribution, and reproduction in any medium for non commercial use (NonCommercial, or CC-BY-NC) provided the original author and source are credited. Article History Received: Accepted: Published: Published By East African Scholars Publisher, Kenya 186 Research Article Analysis of Internal Factor Evaluation Matrix, External Factor Evaluation Matrix, Threats-Opportunities-Weaknesses-Strengt hs Matrix, and Quantitative Strategic Planning Matrix on Milk Products and Nutrition Segment of Nestl India Felicia Juliani Leliga1, Janet Devina , Anastasia Cherry 1 Universitas Pelita Harapan Surabaya, Indonesia.

Hence, SWOT analysis was conducted to find solutions to maintain the MPN products sales performance. SWOT Analysis is a tool used for building organizational strategy and competitive strategy (Gurel, E., & Tat, M. 2017). It consists of “Strengths”, “Weaknesses”, “Opportunities”, and …

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