Transcription of Analysis of Internal Factor Evaluation Matrix, External ...
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Analysis of Internal Factor Evaluation Matrix, External ...
East African Scholars Journal of Economics, Business and Management Abbreviated Key Title: East African Scholars J Econ Bus Manag ISSN 2617-4464 (Print) | ISSN 2617-7269 (Online) | Published By East African Scholars Publisher, Kenya Volume-2 | Issue-4 | April-2019 | Quick Response Code Journal homepage: Copyright @ 2019: This is an open-access article distributed under the terms of the Creative Commons Attribution license which permits unrestricted use, distribution, and reproduction in any medium for non commercial use (NonCommercial, or CC-BY-NC) provided the original author and source are credited. Article History Received: Accepted: Published: Published By East African Scholars Publisher, Kenya 186 Research Article Analysis of Internal Factor Evaluation Matrix, External Factor Evaluation Matrix, Threats-Opportunities-Weaknesses-Strengt hs Matrix, and Quantitative Strategic Planning Matrix on Milk Products and nutrition Segment of Nestl India Felicia Juliani Leliga1, Janet Devina , Anastasia Cherry 1 Universitas Pelita Harapan Surabaya, Indonesia.
Australia, India, and Switzerland (www.nestle.com, 2018). In India, Nestle has Milk Products and Nutrition (MPN), Prepared Dishes and Cooking Aids (PDCA), Powdered and Liquid Beverages (PLB), and Confectionery as its product groups (www.nestle.in, 2018). The PDCA products are sold the most in 2018,
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