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Analysis of Research in Consumer Behavior of Automobile ...
International Journal of Scientific and Research Publications, Volume 4, Issue 2, February 2014 1. ISSN 2250-3153. Analysis of Research in Consumer Behavior of Automobile Passenger Car Customer Vikram Shende*. * Senior Manager Programme Management, Foton Motors Manufacturing India Pvt. Ltd. Pune, India Abstract- The Automobile industry today is the most lucrative industry. Due to increase in disposable income in both rural and urban sector and availability of easy finance are the main drivers of high volume car segments. Further competition is heating up with host of new players coming in and global brands like Porsche, Bentley, and Ferrari all set to venture in Indian market.
influence on the purchase intention process. K.Vidyavathi [5], the study throws light on various aspects that the manufactures should concentrate on to attract the prospective buyers. The demand for the small Automobile segment is increasing because of the growing number of …
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