Transcription of Analyzing the Effectiveness of Marketing Strategies in the ...
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IBIMA Publishing Journal of Marketing Research and Case Studies Vol. 2011 (2011), Article ID 421059, 17 pages DOI: Copyright 2011 i dem Karakaya, Bertan Badur and Can Aytekin. This is an open access article distributed under the Creative Commons Attribution License unported , which permits unrestricted use, distribution, and reproduction in any medium, provided that original work is properly cited. Contact author: i dem Karakaya e-maill: Analyzing the Effectiveness of Marketing Strategies in the Presence of Word of Mouth: Agent-Based Modeling Approach i dem Karakaya, Bertan Badur and Can Aytekin Bo azi i University, Management Information Systems Department, Istanbul/Turkey _____ Abstract Consumer purchasing decision making has been of great interest to researchers and practitioners for improving strategic Marketing policies and gaining a competitive advantage in the market. Traditional market models generally concentrate on single individuals rather than taking social interactions into account.
for improving strategic marketing policies and gaining a competitive advantage in the market. ... product’s quality is found to be the most significant factor affecting the profit of the company due to the positive WOM effect disseminated by the consumers. ... world situations and managing complex human behavior. Libai et al. (2010) also ...
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