Transcription of ANNUAL REPORT - ir.hellofreshgroup.com
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ANNUAL REPORT - ir.hellofreshgroup.com
ANNUAL REPORT 2017 HelloFresh SE HelloFresh SEANNUAL REPORT 2017 SHORT PROFILEF ounded in 2012, HelloFresh is the global leader in providing fresh, healthy and personalized meal solutions . We provide households in our ten geographies the opportunity to enjoy fresh delicious, home cooked meals with no planning, no shopping, and no stress. Our key product line, our meal kits, are delivered directly to our customers door at a convenient time and contain nearly everything required to create inspiring meals from mainly locally sourced ingredients. We are powered by our supply chain setup and efficient fulfilment processes and supported by innovative technology, user friendly websites and REPORT 2017 HelloFresh SEHELLOFRESH AT A GLANCEKey Figures3 months ended 31-Dec 173 months ended 31-Dec 16 YoY growth12 months ended 31-Dec 1712 months ended 31-Dec-16 YoY growthKey Performance Indicators GroupActive customers (in millions) of orders (in millions) per ( )Meals (in millions) order value (EUR) ( )Average order value constant currency (EUR) customers (in millions) of orders (in millions) per (in millions) order value (EUR) ( )Average order value constant currency (EUR) ( )InternationalActive customers (in millions) of orders (in millions) per ( )Meals (in millions) order value (EUR) ( )%Average order value constant currency (EUR) H
ANNUAL REPORT 2017 HelloFresh SE SHORT PROFILE Founded in 2012, HelloFresh is the global leader in providing fresh, healthy and personalized meal solutions. We provide households in our ten geographies the opportunity to …
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