Transcription of ARTICLE ORGANIZATIONAL CULTURE How Apple Is …
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ARTICLE ORGANIZATIONAL CULTURE How Apple Is …
REPRINT R2006 FPUBLISHED IN HBRNOVEMBER DECEMBER 2020 ARTICLEORGANIZATIONAL CULTUREHow Apple Is Organized for InnovationIt s about experts leading experts. by Joel M. Podolny and Morten T. HansenThis ARTICLE is made available to you with compliments of Apple Inc for your personal use. Further posting, copying or distribution is not business ReviewNovember December 2020 This ARTICLE is made available to you with compliments of Apple Inc for your personal use. Further posting, copying or distribution is not MIKAEL JANSSONHow Apple Is Organized for InnovationIt s about experts leading CULTUREJoel M. PodolnyDean, Apple UniversityMorten T. HansenFaculty, Apple UniversityAUTHORSFOR ARTICLE REPRINTS CALL 800-988-0886 OR 617-783-7500, OR VISIT business ReviewNovember December 2020 3 This ARTICLE is made available to you with compliments of Apple Inc for your personal use. Further posting, copying or distribution is not KNOWN FOR ITS innovations in hardware, software, and services.
ized business units, managers were inclined to fight with one another, over transfer prices in particular. Believing that conventional management had stifled innovation, Jobs, in his first year returning as CEO, laid off the general managers of all the business units (in …
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