Associative and Propositional Processes in …

Psychological Bulletin Copyright 2006 by the American Psychological Association 2006, Vol. 132, No. 5, 692 731 0033-2909/06/$ DOI: Associative and Propositional Processes in evaluation : An Integrative Review of Implicit and Explicit Attitude Change Bertram Gawronski Galen V. Bodenhausen University of Western Ontario Northwestern University A central theme in recent research on attitudes is the distinction between deliberate, explicit attitudes and automatic, implicit attitudes. The present article provides an integrative review of the available evidence on implicit and explicit attitude change that is guided by a distinction between Associative and Propositional Processes . Whereas Associative Processes are characterized by mere activation independent of subjective truth or falsity, Propositional reasoning is concerned with the validation of evaluations and beliefs. The proposed Associative Propositional evaluation (APE) model makes specific assumptions about the mutual interplay of the 2 Processes , implying several mechanisms that lead to symmetric or asymmetric changes in implicit and explicit attitudes.

Associative and Propositional Processes in Evaluation: An Integrative Review of Implicit and Explicit Attitude Change Bertram Gawronski University of Western Ontario

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  Evaluation, Processes, Propositional, Associative and propositional processes in, Associative, Associative and propositional processes in evaluation

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