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Psychological Bulletin Copyright 2006 by the American Psychological Association 2006, Vol. 132, No. 5, 692 731 0033-2909/06/$ DOI: Associative and Propositional Processes in evaluation : An Integrative Review of Implicit and Explicit attitude change Bertram Gawronski Galen V. Bodenhausen University of Western Ontario Northwestern University A central theme in recent research on attitudes is the distinction between deliberate, explicit attitudes and automatic, implicit attitudes . The present article provides an integrative review of the available evidence on implicit and explicit attitude change that is guided by a distinction between Associative and Propositional Processes .
Associative and Propositional Processes in Evaluation: An Integrative Review of Implicit and Explicit Attitude Change Bertram Gawronski University of Western Ontario
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