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Succeeding at New Product Development the P&G Way: A key element is using the innovation Diamond By Robert G. Cooper and Mike S. Mills This article appeared in PDMA VISIONS Insights into innovation quarterly magazine as the cover story, October 2005, Vol XXIX, No. 4, pp 8-13, by Cooper and Mills, Succeeding at New Product Development the P&G way: A key element is using the innovation Diamond 2005 Stage Gate International Stage Gate is a registered trademark of Stage Gate Inc. innovation Performance Framework is a trademark of Stage Gate Inc. How P&G achieves such stellar NPD results PDMa VIsIONs OCTOber 2005 VOl. XXIX NO. 4 NPD PraCTICesDiamond philosophy. Today, P&G s Cosmetics business is a healthy, growing, and profitable enterprise. Per-formance results have sig-nificantly improved since the late 90s, and the business is seen as a key growth contributor for P&G.
Succeeding at New Product Development the P&G Way: A key element is using the “Innovation Diamond” By Robert G. Cooper and Mike S. Mills
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