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Attitudes and Perceptions

CHAPTER343 Attitudes andPerceptions Jeffrey Pickens, PhDLearning OutcomesAfter completing this chapter, the student should be able the importance of Attitudes to understanding the three components of how Attitudes can be how Perceptions allow individuals to simplify the four stages of the perception social perception and the various the importance of using objective methods foremployee selection. OVERVIEWThis chapter explains how understanding the psychology of attitudesand Perceptions can help us better manage the employees of the healthservices organizations in which we work. Psychological principles, whenapplied to organizational behavior issues, can assist healthcare managersDr. Jeffrey Pickens is an Associate Professor of Psychology in the Department of Social Sciences andCounseling at St.

interactions, however, may cause a conflict between a person’s attitude and behavior. This conflict is referred to as cognitive dissonance. Cognitive dissonance refers to any inconsistency that a person perceives between two or more of one’s attitudes or between one’s behavior and attitudes.

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