Attitudes and Perceptions

CHAPTER343 Attitudes andPerceptions Jeffrey Pickens, PhDLearning OutcomesAfter completing this chapter, the student should be able the importance of Attitudes to understanding the three components of how Attitudes can be how Perceptions allow individuals to simplify the four stages of the perception social perception and the various the importance of using objective methods foremployee selection. OVERVIEWThis chapter explains how understanding the psychology of attitudesand Perceptions can help us better manage the employees of the healthservices organizations in which we work. Psychological principles, whenapplied to organizational behavior issues, can assist healthcare managersDr. Jeffrey Pickens is an Associate Professor of Psychology in the Department of Social Sciences andCounseling at St. Thomas University in Miami, Florida. He earned a Master of Science in Psychologyfrom the University of Florida and a PhD in Psychology from Florida International University.

This is the tri-component model of attitudes (see Figure 3-1). An attitude includes three components: an affect (a feeling), cognition (a thought or belief), and behavior (an action). Attitudes help us define how we see situations, as well as define how we behave toward the situation or object. As illustrated in the tri-

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