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Journal of Personality and Social Psychology1996. Vol. 71, No. 2. 230-244 Copyright 1996 by the American Psychological Association, of Social behavior : Direct Effects of Trait Constructand Stereotype Activation on ActionJohn A. Bargh, Mark Chen, and Lara BurrowsNew York UniversityPrevious research has shown that trait concepts and stereotypes become active automatically in thepresence of relevant behavior or stereotyped-group features. Through the use of the same primingprocedures as in previous impression formation research, Experiment 1 showed that participantswhose concept of rudeness was primed interrupted the experimenter more quickly and frequentlythan did participants primed with polite-related stimuli.
AUTOMATIC SOCIAL BEHAVIOR 231 sciously. Devine (1989), for example, argued for a two-stage model of prejudice in which the perceptual phase is automatic
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