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Availability: A Heuristic for Judging Frequency and ...

COGNlTTIVE PSYCHOLOGY 5, 207-232 (1973) Availability: A Heuristic for Judging Frequency and Probability122 AMOS TVERSKY AND DANIEL KAHNEMAN The Hebrew University of Jerusalem and the Oregon Research Institute This paper explores a judgmental Heuristic in which a person evaluates the Frequency of classes or the probability of events by availability, , by the ease with which relevant instances come to mind. In general, avail- ability is correlated with ecological Frequency , but it is also affected by other factors. Consequently, the reliance on the availability Heuristic leads to systematic biases. Such biases are demonstrated in the judged Frequency of classes of words, of combinatorial outcomes, and of repeated events. The phenomenon of illusory correlation is explained as an availability bias. The effects of the availability of incidents and scenarios on subjective prob- ability are discussed.

the frequency of classes or the probability of events by availability, i.e., by the ease with which relevant instances come to mind. ... though all tlrree sequences, of course, are equally likely. The sequence ... 2, 3, 9 and 10 were recruited by advertisements in the student newspaper at the University of Oregon. Subjects in Study 8 were ...

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