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BA7032 STRATEGIC MANAGEMENT

BA7032 STRATEGIC MANAGEMENT 1 SCE DEPARTMENT OF MANAGEMENT SCIENCES A Course Material on STRATEGIC MANAGEMENT By Mr. SURESH ASSISTANT PROFESSOR DEPARTMENT OF MANAGEMENT SCIENCES SASURIE COLLEGE OF ENGINEERING VIJAYAMANGALAM 638 056 BA7032 STRATEGIC MANAGEMENT 2 SCE DEPARTMENT OF MANAGEMENT SCIENCES QUALITY CERTIFICATE This is to certify that the e-course material Subject Code : BA7032 Subject : Entrepreneurship Development Class : II Year MBA Being prepared by me and it meets the knowledge requirement of the university curriculum. Signature of the Author Name: Kumar Designation: Assistant Professor This is to certify that the course material being prepared by Mr.

Porter‘s Five Forces Model Strategic Groups Competitive Changes during Industry Evolution Globalization and Industry Structure National Context and Competitive advantage Resources Capabilities competencies core competencies Competencies & Low cost and differentiation strategies Generic Building Blocks of Competitive Advantage

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