Transcription of Basic Attention Token (BAT)
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Basic Attention Token (BAT)
Basic Attention Token (BAT)Blockchain Based digital AdvertisingBrave SoftwareFebruary 10, 2021 AbstractDigital advertising is broken. The marketplace for online advertising, once domi-nated by advertisers, publishers and users, has become overrun by middleman adexchanges, audience segmentation, complicated behavioral and cross-device usertracking, and opaque cross-party sharing through data management face unprecedented levels of malvertisements and privacy violations. Mo-bile advertising results in as much as $23 per month in data charges on the averageuser s data plan, slow page loads, and as much as 21% less battery life. In response,over 600 million mobile devices and desktops (globally) employ ad blocking soft-ware and this number is growing. Traditional publishers have lost approximately66% of their revenue over the past decade, adjusted for inflation.
Basic Attention Token (BAT) Blockchain Based Digital Advertising Brave Software February 10, 2021 Abstract Digital advertising is broken. The marketplace for online advertising, once domi-nated by advertisers, publishers and users, has become overrun by \middleman" ad exchanges, audience segmentation, complicated behavioral and cross-device user
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