Transcription of BBC Radio 4
{{id}} {{{paragraph}}}
Example: marketing
BBC Radio 4
Slide 1 BBC Radio 4 Book at Bedtime: Mon-Fri , Summary Points Book at Bedtime reach has been fairly steady over time while the programme s share tends to fluctuate more. The most recent quarter brought in an audience of share. Audience appreciation has increased across the year to 77 but is still below the Radio 4 average. The programme has gradually lost younger listeners across the years and skews older and more female than the Radio 4 average. Almost half of all listening to the programme is now done digitally (DAB: Online: ) Slide 2 Av. Hrs per listener: 00:34 Share of listening: 20% Weekly Reach (000 s): 1,212 Proportion who also listen to: The World Tonight Mon-Fri : 88% Various Mon-Fri : 74% Today in Parliament Mon-Fri : 54% Proportion who listen every day: 12% AI average: 77 Highest day of reach: Wednesday (602) Slide 3 SNAPSHOT Book at Bedtime: Mon-Fri , Source: RAJAR Q1 2017 15+/Pulse Average age: 63 Proportion target audience: (35-54 ABC1) : 14% 37% 63% Slide 4 Live Radio listening performance & appreciation 15Q3 15Q4 15Q1 16Q2 16Q3 16Q4 16Q1 171,264 1,209 1,213 1,131 1,185 1,218 1,171 1,212 %Reach (000s)Slide 5 Reach has remained fairly steady since the start of 2016 with the most recent quarter bringing in share Source: RAJAR Q1 2017 15+ Source: Pulse Panel 75 77 80 81 20152016 Boo
Summary Points • Book at Bedtime reach has been fairly steady over time while the programme’s share tends to fluctuate more. The most recent quarter brought in an audience of 1.2m/19.7% share.
Loading..
Tags:
Information
Domain:
Source:
Link to this page:
Please notify us if you found a problem with this document: