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Behavior Change Theories and Techniques

Changing Public Behavior Behavior Change Theories and Techniques 1 March 2009, updated November 2015 Behavior Change Theories and Techniques Linking environmental management with Behavior Change goals requires an understanding of how to apply Behavior - Change Theories and Techniques . This resource offers an introduction to Behavior Change designed to guide educator planning. Educators can decide what to learn about people, how to select indicators of Change , and how to use audience information to create Change . The ideas included in Behavior Change Theories and Techniques are subtle and complex; they provide an overview of the following topics: I. Changing Behavior One Behavior and one audience at a time II.

B. Behavior change theory Behavior change theory suggests that there are three significant factors to consider when investigating the likelihood that a person will perform a behavior (intention to perform): 1. A person’s beliefs about a behavior (attitudes) 2. A person’s belief about what others believe about that behavior (social norms) 3.

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