Transcription of Behaviour Change Communication Guidelines
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Behaviour Change Communication GuidelinesSNV | WASH 2016 SUSTAINABLE SANITATION & HYGIENE FOR ALLA pril 2016 SSH4A | SNViGlossary of Key Terms ii1 Background 1 Sustainable Sanitation and Hygiene for All (SSH4A) 1 Purpose of these Guidelines 52 introduction to Behaviour Change Communication 6 Hygiene promotion developments in the sector 6 What is evidence-based Behaviour Change Communication ? 8 Understanding behaviours 9 Communication as a process 9 Use of frameworks to understand behavioural determinants 10 Current challenges in BCC in practice 133. Process of Designing Behaviour Change Communications 164. The BCC Component of SSH4A 19 Objective of the BCC Component 19 Capacity development process 19 With whom to work on BCC? 20 Summary of key steps in evidence-based Behaviour Change Communication component 22 Monitoring impact, outcomes and effectiveness 265. Frequently asked questions regarding the BCC component 306. Key resources 34 Reference documents 34 Synthesis Reports of Formative Research 35 Online resources and toolkits 35 Table of ContentsSustainable Sanitation & Hygiene for AllSNV | SSH4 AiiGlossary of Key TermsAbility An individual s skills and proficiency to carry out a certain Behaviour .
2 Introduction to Behaviour Change Communication 6 2.1 Hygiene promotion developments in the sector 6 2.2 What is evidence-based Behaviour Change Communication? 8 2.3 Understanding behaviours 9 2.4 Communication as a process 9 2.5 Use of frameworks to understand behavioural determinants 10 2.6 Current challenges in BCC in practice 13 3.
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