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Benefits and Limitations of Industry Self …

Benefits and Limitations of Industry Self-Regulation for Online Behavioral Advertising BY DANIEL CASTRO | DECEMBER 2011. Self-regulation, in all its myriad permutations, is a vital part of today's Policymakers may opt for government regulation of global economy. Diverse industries, such as health care, higher education, privacy when they feel fashion, advertising, mining, marine fishing, professional sports, and that something needs to nuclear power, have used self-regulatory processes to govern Industry be done; however, the practices. 1 The private sector relies on self-regulation to address a range of risk of overregulation is issues, from establishing Industry standards, to developing and applying potentially greater than the risk of under- codes of professional ethics, to ensuring consumer confidence.

PAGE 1 Benefits and Limitations of Industry Self-Regulation for Online Behavioral Advertising BY DANIEL CASTRO | DECEMBER 2011 Self-regulation, in all its myriad permutations, is a vital part of today’s

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