Transcription of Best practice in Internal Communications
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Best practice in Internal Communications
best practice inInternalCommunicationsBest practice in Internal Communications 1 There was a time, not so long ago, when internalcommunications or employee engagement if you prefer was regarded as the poor relation of the communicationsdisciplines. Internal Communications essentially comprised theproduction of an employee newsletter in which the CEO of thetime addressed the staff like a sergeant-major with aparticularly dull group of new any longer. Forward-looking companies recognise that investmentin employee engagement is likely to offer substantial pay-back interms of commitment and motivation as well as offering seniormanagement an invaluable source of information on what the realstate of opinion is on the shop, factory or office-floor. That was theclear message from our research and from the subsequent round-tablethat was generously sponsored by BAE the recognition of the importance of Internal communicationsdoes not mean that it is easy to do well.
Best practice in Internal Communications 1 There was a time, not so long ago, when internal communications – or employee engagement if you prefer – was regarded as the poor relation of the communications
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