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Best Practices in Key Account Management

Consumer Goods Key Account Management : Best PracticesA perspective on the issues John Sergeant Associates Tel; (02) 9972 9900 Email; Website; Practices in Key Account ManagementPage 1JS5990 Pages1. Purpose of this paper 22. Macro view of Account Management Effectiveness 3 4 3. Robust Foundation of Sales Strategies 5 6 4. Key Account Strategies 7 9 5. Best Practice Processes 10 11 6. Driving KRAs at Store Level 127. Category Management : Friend or Foe? 13 14 8. The Account Manager, Today and Tomorrow 15 169. KAM Team Development 17 19 10. Examples of JSA Major Customer Development Projects 20 ContentsConsumer Goods KAM: Best PracticesBest Practices in Key Account ManagementPage 2JS5990 JSA has been active in consulting and training in consumer goods key Account development since the 1980 s.

Best Practices in Key Account Management JS5990. Page 2. JSA has been active in consulting and training in consumer goods key account development since the 1980’s.

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