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Best Segmentation Practices and Targeting …
best Segmentation Practices and best Segmentation Practices and Targeting Procedures that Provide Targeting Procedures that Provide the most Clientthe most Client--Actionable StrategyActionable StrategyFrank Wyman, Wyman, of Advanced AnalyticsDirector of Advanced AnalyticsM/A/R/CM/A/R/C ResearchResearchSegmentation DefinedSegmentation DefinedSegmentation: The dividing of a market s customers into subgroups in a way that optimizes the firm s ability to profitfrom the fact that customers have different needs, priorities, and economic levers. Keep in mind the end goal of enhancing profitability, as this can help increase the actionability of the Segmentation . At each step ask how can these results help improve profits?
Best Segmentation Practices and Targeting Procedures that Provide the most Client-Actionable Strategy Frank Wyman, Ph.D. Director of Advanced Analytics
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