Transcription of Beverages - Wesgro.co.za
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Beverages - Wesgro.co.za
Beverages Executive Summary Soft drinks are forecast to be the largest sales category in South Africa reaching in 2020f, followed by alcoholic Beverages at The largest beverage companies in South Africa include SABM iller, Pioneer Foods, Tiger Brands etc. South Africa has the highest beer consumption in Africa with billion litres consumed. Value growth is expected to reach in 2016 according to Euromonitor, 2016. South Africa and the Western Cape are net exporters of Beverages exporting and (66% of national) respectively. The top three beverage exports from South Africa on HS 6 level were: Bottled wine ( ) Bulk wine ( ) Undenatured ethyl alcohol ( ) The top three beverage exports from the Western Cape were: Bottled wine ( ) Bulk wine ( ) Cider, perry & mead ( ) South Africa is a net recipient of investment in the Beverages sector receiving in the last decade (2005-2015). There was one investment made into the Western Cape by Vina Concha y Toro into the wine sector worth ZAR223m.
6 factors. On a positive note, marketing and advertising is well developed, as is the mass grocery retail industry, which will continue to support the market's development.
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