Transcription of Brain Rules - Introduction - by John Medina
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Brain Rules - Introduction - by John Medina
1. INTRODUCTION1go ahead and multiply the number 8,388,628 x 2 in your head. Can you do it in a few seconds? There is a young man who can double that number 24 times in the space of a few seconds. He gets it right every time. There is a boy who can tell you the precise time of day at any moment, even in his sleep. There is a girl who can cor-rectly determine the exact dimensions of an object 20 feet away. There is a child who at age 6 drew such vivid and complex pictures, some people ranked her version of a galloping horse over one drawn by da Vinci. Yet none of these children have an IQ greater than Brain is an amazing thing. Your Brain may not be nearly so odd, but it is no less extraordi-nary. Easily the most sophisticated information-transfer system on Earth, your Brain is fully capable of taking the little black squiggles in this book and deriving meaning from them.
BRAIN RULES 4 how we should teach people and do business. The Mozart Effect comes to mind: the popular idea that listening to classical music makes students better at math.
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