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Brand and Marketing Guidelines - harleysvillegroup.com

January 2017 Brand and Marketing Guidelines for Nationwide Agents3 Introduction 5 Nationwide s Brand Identity6 Branded Marketing Materials7 Event Branded Merchandise8 Nationwide Co-op Program9 Agent Photography Guidelines10 Retail Merchandising12 Digital Marketing13 General Inquiries14 ContactsTable of ContentsWe re all in this together, and we re proud to have you as a part of the Nationwide family. We re committed to off ering tools and resources that may help your business grow. In return, we re counting on your commitment to protect the Nationwide Brand . The information included in this handbook allows you to use the power of our enduring Brand to build your local importance of Brand integrity With so many agents around the country, a consistent, unifi ed message keeps us connected, strengthens our Brand and most importantly, maximizes your created these Guidelines so that you have the Marketing support you need to ensure that you re staying up-to-date on the latest campaigns, logo changes and other Marketing -related topics.

Distributing branded merchandise during community and sporting events is a great way to create a lasting impression with members. For more information, please visit the portals to

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