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Branding/Rebranding Implementation Check List

BRAND ASSETRESPONSIBLE PARTYDATE DUEDATE DELIVEREDNOTESWHO WE AREC orporate MissionValuesBrand VisionCorporate OverviewGuiding PrinciplesDifferentiators*Brand/Division StructureCorporate Staff Hierarchy per Brand/DivisionMarket ResearchCORE MESSAGESP ositioning StatementTagline/SloganBrand AttributesTARGETED MESSAGEST arget Audience ProfilesKey Messaging StrategyBrand Voice*BRAND STANDARDS MANUALD esign Ethos*Graphic Standards Manual: Print WebLogo LibraryLogo GuidelinesColor Palette DefinitionsTypography GuidelinesImagery GuidelinesApplication GuidelinesCreative Assets LibraryBoilerplate GuidelinesGENERAL/OPERATIONSB usiness CardsLetterheadLetterhead Second SheetMicrosoft Word Letterhead TemplateEmail SignatureFax Cover SheetInvoice TemplateBranding/Rebranding Implementation Check EnvelopesLabelsThank You CardThank You Card EnvelopesNotepadsTelephone Greetings/MessagesMemo TemplateSignage: External Primary Signage Entrance/Door Signage Exterior Directional Signage Interior Primary Signage Interior DirectionalVehicle: Cars/Trucks/VansRequired Uniforms/ApparelPromotional Items (T-shirts, pens, etc.)

Creative Assets Library Boilerplate Guidelines GENERAL/OPERATIONS Business Cards Letterhead Letterhead Second Sheet Microsoft Word Letterhead Template Email Signature Fax Cover Sheet Invoice Template Branding/Rebranding Implementation Check List envisionworksmarketing.com 800.295.1220. Business Envelopes Labels Thank You Card …

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