Transcription of BSBMKG609 Develop a marketing plan
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BSBMKG609 Develop a marketing plan
Aspire Training & ConsultingvContentsBefore you begin viiTopic 1: Devise marketing strategies 11A Evaluate marketing opportunities that address organisational objectives and evaluate their risks 21B Develop marketing strategies that address strengths and opportunities 171C Develop increased resources and expertise to identify existing gaps between marketing capabilities and objectives 281D Develop feasible marketing strategies and communicate reasons that justify their selection 321E Ensure strategies align with the organisation s strategic direction 401F Develop strategies to review the organisation s marketing performance 41 Summary44 Learning checkpoint 1: Devise marketing strategies 45 Topic 2: Plan marketing tactics 492A Implement marketing strategies in terms of scheduling, costing, responsibilities and accountability 502B Identify coordination and monitoring mechanisms for scheduled activities 562C Ensure tactics are achievable within an organisation s projected capabilities and budget 592D Ensure tactics meet legal and ethical requirements 612E Use tactics and performance review processes to adjust mark
code of ethics of an industrial or professional association. For example, the Australian Marketing Institute has a code of professional conduct to guide its members. Whatever activities are detailed in a marketing plan, those activities should comply with ethics standards, industry codes of practice and the organisation’s own policies.
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