Transcription of BSBMKG609 Develop a marketing plan
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BSBMKG609 Develop a marketing plan
Aspire Training & ConsultingvContentsBefore you begin viiTopic 1: Devise marketing strategies 11A Evaluate marketing opportunities that address organisational objectives and evaluate their risks 21B Develop marketing strategies that address strengths and opportunities 171C Develop increased resources and expertise to identify existing gaps between marketing capabilities and objectives 281D Develop feasible marketing strategies and communicate reasons that justify their selection 321E Ensure strategies align with the organisation s strategic direction 401F Develop strategies to review the organisation s marketing performance 41 Summary44 Learning checkpoint 1: Devise marketing strategies 45 Topic 2: Plan marketing tactics 492A Implement marketing strategies in terms of scheduling, costing, responsibilities and accountability 502B Identify coordination and monitoring mechanisms for scheduled activities 562C Ensure tactics are achievable within an organisation s projected capabilities and budget 592D Ensure tactics meet legal and ethical requirements 612E Use tactics and performance review processes to adjust marketing targets and budgets66 Summary70 Learning checkpoint 2: Plan marketing tactics 71 Topic 3: Prepare and present a marketing plan 733A Ensure a marketing plan meets and incorporates organisational marketing o
marketing opportunity is to estimate the market demand. Market demand for a product is the total volume that would be bought by a defined customer group, in a defined geographical area, in a defined time period, in a defined marketing environment, under a defined marketing program. Market demand depends on customers’ buying behaviour.
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