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Building a Communications Strategy Tactics, Tools and ...

Campaign SkillsHandbookModule 8 Building a Communications StrategyTactics, Tools and Techniques for Reaching your AudiencesModule 8: Building a Communications StrategyIntroductionCommunicating to voters and potential supporters through the media is a challenge for every campaign, especially in areas where the media might be controlled by other parties or interests. But working strategically with the media can really pay off for your campaign, allowing you to reach more voters and persuade them with your strategic Communications plan will help ensure that you are maximizing every opportunity to inform, inspire and motivate your supporters through the media. This module covers the Tools and skills needed to build this Communications plan, which will attract attention to your campaign from both traditional (television, radio and newspaper) and new (Internet, blogs and social media) media.

Like all aspects of your campaign, putting together a solid media strategy starts ... Are there special media outlets that reach certain groups of voters, such as minority groups, students, or people living in certain ... On almost every occasion, party leaders

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