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“Built to Last” Successful habits of Visionary Companies

built to Last Page 1 built to Last built to Last Successful habits of VisionarySuccessful habits of VisionaryCompaniesCompaniesJames C. Collins and Jerry I. PorrasBuilt to Last Page 2 Continuity and ChangeContinuity and ChangePreserveCore ValuesCore PurposeChangeCulture & Operating PracticesSpecific Goals & StrategiesBuilt to Last Page 3 Visionary and Comparison CompaniesVisionary and Comparison Companies 3M American Express Boeing Citicorp Ford General Electric Hewlett-Packard IBM Johnson & Johnson Marriott Merck Motorola Nordstrom Philip Morris Procter & Gamble Sony Wal-Mart Walt Disney Norton Wells Fargo McDonnell Douglas Chase Manhatten GM Westinghouse Texas Instruments

Built to Last Page 5 Shattered Myths • It takes a great idea to start a great company • Few started with a great idea; the company was the creation • Visionary companies require great and charismatic leaders • Not required and can be detrimental to the companies long term prospects • Most successful companies exist first and foremost to maximize profits


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