Transcription of BUSINESS ANALYSIS &VALUATION
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BUSINESS ANALYSIS &VALUATION
BUSINESS ANALYSIS &VALUATIONUSING financial STATEMENTSC opyright 2012 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require 2012 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
† Accounting analysis † Financial analysis † Prospective analysis The first step, business strategy analysis (Chapter 2), involves developing an under-standing of the business and competitive strategy of the firm being analyzed. Incorporat-ing business strategy into financial statement analysis is one of the distinctive features of this book.
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