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Business Analytics Principles, Concepts, and Applications ...

Business Analytics principles , Concepts, and Applications This page intentionally left blank Business Analytics principles , Concepts, and Applications What, Why, and How Marc J. Schniederjans Dara G. Schniederjans Christopher M. Starkey Pearson Associate Publisher: Amy Neidlinger Executive Editor: Jeanne Glasser Levine Operations Specialist: Jodi Kemper Cover Designer: Alan Clements Cover Image: Alan McHugh Managing Editor: Kristy Hart Senior Project Editor: Lori Lyons Copy Editor: Gill Editorial Services Proofreader: Katie Matejka Indexer: Erika Millen Senior Compositor: Gloria Schurick Manufacturing Buyer: Dan Uhrig 2014 by Marc J. Schniederjans, Dara G. Schniederjans, and Christopher M. Starkey Pearson Education, Inc. Upper Saddle River, New Jersey 07458. For information about buying this title in bulk quantities, or for special sales opportunities (which may include electronic versions; custom cover designs; and content particular to your Business , training goals, marketing focus, or branding interests), please contact our corporate sales department at or (800) 382-3419.

5.6 Marketing/Planning Case Study Example: Descriptive ... guest coeditor for a special issue on Business Ethics in Social Sciences in the International Journal of Society Systems Science. She has also served as ... in Principles of Microeconomics and has taught Principles of Macroeconomics. His current research interests include mac-

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