Transcription of BUSINESS CASES - GBV
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BUSINESSCASESR udansky-KloppersBadenhorst-Weiss Brevis-Landsberg ErasmusSteenkamp Strydom SwanepoelOXPORDUNIVERSITY PRESSSOUTHERN AFRICAT able of contents1 Sustainability - South African Breweries 1 Hannie Badenhorst-Weiss2 The airline industry - Developing value-basedcompetition in the South African airline market 13fohan Strydom3 Innovation and technology - Principles and CASES inpractice 30 Rigardt Steenkamp4 MXit - Using 'disruptive technology' to build newmobile social networks 56 Elana Swanepoel5 Edcon - Retail leaders 68 Sharon Rudansky-Kloppers6 The dilemmas at NCX Pharmaceuticals
BUSINESS CASES Rudansky-Kloppers Badenhorst-Weiss Brevis-Landsberg Erasmus Steenkamp Strydom Swanepoel OXPORD UNIVERSITY PRESS SOUTHERN AFRICA
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