Transcription of Business Ethics - IJSRP
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Business Ethics - IJSRP
International Journal of Scientific and Research Publications, Volume 2, Issue 1, January 2012 1 ISSN 2250 3153 Business Ethics Mehrdad Salehi, Mojtaba Saeidinia, Mohammadreza Aghaei Management and Science University, Malaysia Abstract- Business Ethics being part of the larger social Ethics , always been affected by the Ethics of the era. At dissimilar times of the world, people, particularly leaders of the world, were blind to Ethics and morality which were clearly unethical to the succeeding period. History of Business is tainted by and throughout the history of Slavery history of colonialism and later by the history of cold war. The current discussion of Business Ethics is the ethical discussion of the post colonialism and post world wars.
Kahan (quoted in Hall, 1999), brands are now gunning for a share of consumers’ inner lives, their values, their beliefs, their politics; yes, their souls. The impact of brands and branding is far beyond the field of marketing and advertising. Branding is a social construct as well as an economic construct. As an
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