Transcription of Business Fundamentals - Textbook Equity
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Business Fundamentals - Textbook Equity
Business FundamentalsThis book is licensed under a Creative Commons Attribution LicenseBusiness FundamentalsDonald J McCubbreyCopyright 2009 Donald J McCubbreyEditor-In-Chief: Donald McCubbreyAssociate Editor: Marisa DrexelEditorial Assistant: Jackie SharmanFor any questions about this text, please email: Global Text Project is funded by the Jacobs Foundation, Zurich, SwitzerlandThis book is licensed under a Creative Commons Attribution LicenseBusiness Fundamentals2 A Global TextTable of Contents1. The Business eco-system: Your path to finding the pot of gold at the end of the rainbow!.. 8 The Business eco-system: Your path to finding the pot of gold at the end of the rainbow!..8 The Business sun rise of your new Business ..12 Accessing market opportunity: the initial rim of the : the tactical rim on the will make your blossoms bloom!
1. The business eco-system: Your path to finding the pot of gold at the end of the rainbow! The Business Fundamentals text is designed to introduce students, particularly those …
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