Transcription of Business Fundamentals - Textbook Equity
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Business Fundamentals - Textbook Equity
Business FundamentalsThis book is licensed under a Creative Commons Attribution LicenseBusiness FundamentalsDonald J McCubbreyCopyright 2009 Donald J McCubbreyEditor-In-Chief: Donald McCubbreyAssociate Editor: Marisa DrexelEditorial Assistant: Jackie SharmanFor any questions about this text, please email: Global Text Project is funded by the Jacobs Foundation, Zurich, SwitzerlandThis book is licensed under a Creative Commons Attribution LicenseBusiness Fundamentals2 A Global TextTable of Contents1. The Business eco-system: Your path to finding the pot of gold at the end of the rainbow!.. 8 The Business eco-system: Your path to finding the pot of gold at the end of the rainbow!..8 The Business sun rise of your new Business ..12 Accessing market opportunity: the initial rim of the : the tactical rim on the will make your blossoms bloom!..20 Branding: The memorable rim on the : the connective rim on the stems of growing startups: definitions of startup stakeholder arrow selected : the authentic rim on the : the logistical rim on the product: the tangible rim on the the fruits of your labor blossom: the new product/service launch event relations: the sensational rim on the insights: the Where the Rubber Meets the Road spokes on the The mind of the entrepreneur: Your entrepreneurial journey begins by embarking on your own hero s journey!
The Business Fundamentals text is designed to introduce students, particularly those in developing economies, to the essential concepts of business and other organizations. It does this by focusing on small, entrepreneurial start-ups, and expanding the discussion in each chapter to include issues that are faced in larger organizations
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