Transcription of BUSINESS INTELLIGENCE: CONCEPTS, COMPONENTS, …
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BUSINESS INTELLIGENCE: CONCEPTS, COMPONENTS, …
Journal of Theoretical and Applied Information Technology 2005 - 2009 JATIT. All rights reserved. 60 Vol 9. No 1. (pp 060 - 070) BUSINESS intelligence : CONCEPTS, COMPONENTS, TECHNIQUES AND BENEFITS JAYANTHI RANJAN Institute of Management Technology, Ghaziabad, Uttar Pradesh, India Email: ABSTRACT For companies maintaining direct contact with large numbers of customers, however, a growing number channel-oriented applications ( e-commerce support, call center support) create a new data management challenge: that is effective way of integrating enterprise applications in real time. To learn from the past and forecast the future, many companies are adopting BUSINESS intelligence (BI) tools and systems.
Business intelligence (BI) has two basic different meanings related to the use of the term intelligence. The primary, less frequently, is the ... make fundamental daily business decisions. (Cui et al, 2007) view BI as way and method of improving business performance by providing
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