Transcription of BUSINESS INTELLIGENCE: CONCEPTS, COMPONENTS, …
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BUSINESS INTELLIGENCE: CONCEPTS, COMPONENTS, …
Journal of Theoretical and Applied Information Technology 2005 - 2009 JATIT. All rights reserved. 60 Vol 9. No 1. (pp 060 - 070) BUSINESS intelligence : CONCEPTS, COMPONENTS, TECHNIQUES AND BENEFITS JAYANTHI RANJAN Institute of management Technology, Ghaziabad, Uttar Pradesh, India Email: ABSTRACT For companies maintaining direct contact with large numbers of customers, however, a growing number channel-oriented applications ( e-commerce support, call center support) create a new data management challenge: that is effective way of integrating enterprise applications in real time. To learn from the past and forecast the future, many companies are adopting BUSINESS intelligence (BI) tools and systems.
decisions.” rts describe Business Expe intelligence as a “business management term used to describe applications and technologies which are used to gather, provide access to analyze data and information about an enterprise, in order to help them make better informed business decisions.”
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