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BUSINESS INTELLIGENCE: CONCEPTS, COMPONENTS, …

Journal of Theoretical and Applied Information Technology 2005 - 2009 JATIT. All rights reserved. 60 Vol 9. No 1. (pp 060 - 070) BUSINESS INTELLIGENCE: CONCEPTS, COMPONENTS, TECHNIQUES AND BENEFITS JAYANTHI RANJAN Institute of Management Technology, Ghaziabad, Uttar Pradesh, India Email: ABSTRACT For companies maintaining direct contact with large numbers of customers, however, a growing number channel-oriented applications ( e-commerce support, call center support) create a new data management challenge: that is effective way of integrating enterprise applications in real time.

Advanced Analytics: it is referred to as data mining, forecasting or predictive analytics, this takes advantage of statistical analysis techniques to predict or provide certainty measures on facts. Corporate Performance Management (Portals, Scorecards, Dashboards): this general category usually provides a container for several pieces to

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