Transcription of Business Management 1 (BM101) Business …
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Business Management 1 (BM101) Business …
Business Management 1 (BM101). Business Management (BM). The copyright of all IMM Graduate School of Marketing material is held by the IMM GSM. No material may be reproduced without prior written permission from the IMM GSM. Revised: September 2012. IMM GSM Page 1 of 98 BM101/BM. Table of contents SECTION A. 1. Word of welcome .. 3. 2. How to use this guide .. 4. 3. Purpose and overall learning outcomes .. 6. 4. National Qualification Framework specifications .. 7. 5. Pre-knowledge .. 7. 6. Relationship with other modules . 8. 7. Prescribed textbook .. 8. 8. Curriculum .. 10. 9. Specific learning outcomes .. 10. 10. Critical cross-field outcomes .. 13. 11. Assessment details .. 14. SECTION B. Study Unit 1: Business Management and its challenges 18. Study Unit 2: The Business environment . 24. Study Unit 3: The task of Management .. 32. Study Unit 4: Business functions .. 45. Study Unit 5: Entrepreneurship .. 90. Study Unit 6: The Business plan . 96. IMM GSM Page 2 of 98 BM101/BM.
IMM GSM© Page 3 of 98 BM101/BM SECTION A 1. Word of welcome Welcome to the module in Business Management.
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