Transcription of BUSINESS PERFORMANCE, MEASURING AND EVALUATING
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BUSINESS PERFORMANCE, MEASURING AND EVALUATING
BUSINESS performance , MEASURING AND EVALUATING M ria Mi ankov INTRODUCTION Successful development of the company in today's dynamic and variable world is conditioned by flexible reaction on different requirements. It has become necessary to evaluate BUSINESS performance and try to increase it. Indicators and criteria for MEASURING and EVALUATING BUSINESS performance have passed through progressive development. Traditional indicators of BUSINESS performance meet with criticism, which should be taken into consideration. In contrast to them modern indicators of BUSINESS performance were created which focus on managing the company s value. When EVALUATING BUSINESS performance the character of the company should be taken into account and be chosen indicators which lead to fill company s mission. 1 BUSINESS performance Companies have many possibilities for EVALUATING BUSINESS performance . The first and also the simplest method is to evaluate the performance by one selected indicator, which is based on the company s goal.
Indicators and criteria for measuring and evaluating business performance have passed through progressive development. Traditional indicators of business performance meet with criticism, which should be taken into consideration. In contrast to them modern indicators of business performance were created which focus on managing the company´s value.
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